So that you have mentioned many stages to creating one of these types of videos. So I suppose we begin at the start, you mentioned prep. Would you take us
Okay. So Chris, he probably loves soccer, right? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing team that it's only a competition? There's a Coupole likely the greatest ones. Manchester United, that everybody knows. Okay. Okay. So there's competition that is heavy, like any friction. Okay. So if we are going to create a movie, we need to get a purpose of that movie. The number two is that we need to identify our audience. Who Would we need watching this video? So I'd say it'd be people that are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And we need to start breaking down of some of the things which they, they kind of rally around that would get them excited. And what would be one of these things that you'd think, well, beating Manchester United scoring goals.
The way you'd then approach that. Yeah. Now we did lots of research ahead. We do a lot of preparation. We want to start executing on these matters. Uh, and for me there's a formula for every video and this formulation is what creators need to make to themselves. And there is a couple of elements to this formula that it, which it is universal for everybody. The first one is, which we prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Let me give an illustration of that to you. Like on youtube the hook will be like five seconds. And on Facebook it is gonna be completely different since you are, you might have sound on or not. As you are kind of turning through their feed, and you maybe have a maybe a second to three seconds.
And even on Instagram, it is likely to differ. And so looking at that, it's like that hook is similar to the part. And I'd really place a lot of work and energy to attempt and work out how you're going to captivate people's attention and how you suck them in the content. Now that after that, after the hook, then you may really reinforce your brand. So in case you've got a brand, you might have a branding component. This can be an optional thing. Uh, it depends on what kind of content that is video you are producing, you know, also, then two, you're moving to the meat of this content. Here's something which I discovered over, you understand, 40 some odd billion opinions. It is like people have a tolerance to observe. And if you've fallen in this category, I really don't know, but I, I have been on Facebook and I have never turned to the sound.
In relation to create one of them? Yeah. And it is really interesting because a lot of people, they are more about performing rather than preparing. And I discovered that if you want to succeed, it is about the groundwork of understanding exactly what you're going to do, the way you're going to execute it. So I like to begin to figure out why I'm making the video. It should have a purpose. I believe it would be really pertinent to really have you proceed through this procedure. What exactly does that sound good? Okay. Let's just say that you are attempting to sell some merge. Okay. And you're trying to sell it. You've got anything or some product. Okay. So tell me somebody that you truly know very well. My own brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that makes sense. Okay. So speaking about video editing from type of my expertise and I am not a professional video editor and I understand just how much work goes into doing a lot of these things you say, you know, thecaptions Mimi discovering, actually just placing titles in the top and bottom of your movie may take hours to get some people and some people seeing this may not have any idea how to do that. So I suppose in that regard, can it be worth? Is it worth the time to sit down put time with someone to sort of, We're going to talk about the 1 type of video in order to blow up your small business you need, but not about what that movie is. We are also going to talk about the way to structure and make that movie too. Let us go.
Now presumably you'd take the content you just shot with Reese in your phone or whatever into an editing package or to some post creation. I suppose. Do you want to talk about what you do in that point yet? Prepared to distribute
You might have two or three distinct versions of a video and you can test it to enjoy, like seriously what we do is we will just throw a few bucks behind it and and see how it converts. If it Works really nicely, you don't need to spend that much money to figure out if people actually click on it, engage with it, how much they watched the video to find out whether it actually works. And connect with them on an emotional level and spending the time in post to creating your movie actually engage with the viewer, it provides you a higher chance for them to share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our movie show where we are talking video, but more specifically the types of video you ought to be creating to drive more profit and more cliquey worthy movie opinions into your business. In the previous video we discussed the condition of this marketing industry. When producing content, Basically what's working by today. In this video we're going to discuss the video content in a bit more detail and discuss about ways to make the 1 video you should be generating right now to drive more clicks, more visitors, and much more sales on any product or service which you're offering.
So Darryl, in the first video we talked briefly on the type of video content you ought to be producing, what prefer for anybody that didn't see that or just to refresh some memories, what sort of video? What sort of movie is that if there's one movie you need to create as a organization, um? Yeah, for me it is a societal video and just two to kind of take that a bit farther then, um, and kind of remind everyone which type of video that's. Can you explain what a movie is, but that sort of video is so vital?
However, the algorithm on youtube otherwise, you know, you would do it otherwise onInstagram and different on Twitter. But Facebook, I think a lot of people that are seeing this video need to capitalize on that and that's a simple way to say, hey look, if you could get this page which has a reach of let's say you understand, 10,000 enjoys that they actually posted it, who knows just how many of you is they're likely to get. Um, and, and you reaches out to these different pages at which it goes back to your movie and all the analytics gets. Yeah, it is really cool. No, that is cool. Now with approach, like for me, I enjoy organic, but you have infused it with. Paid ads is the most effective way to enter at the right moment in front of the right people. And if you understand what you're doing, it could be very effective. We are doing a video about Liverpool, right, if you don't understand what you are doing, it is still be powerful as whenever you say, okay?
You're good. Uh, frankly, in the event that you want your movie to be seen, you need to have of the way you're going to distribute it, a prep stage. So back you're like, okay, who's going to actually discuss this movie? How are you going to engage with them? You know, is it going to be done through advertisements natural or is it going to be a strategy where you really doing organic and adds? Uh, for me, I love other channels out there. I love other webpages on Facebook reason they will need to feed the algorithm. They need to really get their articles outreach increased. And a lot of individuals are willing to talk about your video. Uh, but furthermore, they're, they're in a position to cross post your video. And so it's like coming from their page and it's like an content, even it's not theirs.
Have you have never, you simply watched thecaptions and stuff like that? I really do. I grab myself. I am like, why didn't I turn it ? But it's so much better using salad. Right. But it's like people consume differently at various times, several times of the day. Um, but what I discovered is if you can hook them, if you are able to find that hook, whether it's on Facebook, on Youtube, on Instagram, you literally need them for 20 seconds and that 20 seconds should be your gold. It is like you have to fortify that hook or you have to strengthen what your value proposition is to get them in, while it is a name or a thumbnail or however you're pulling them into that video. You need to reinforce that because if you do not, you are going to get the hockey stick effect. That means you understand, and you are absolutely not going to have anyone watching it.
We are talking about shooting articles, we're discussing adding texts, including images, animations, and we're also talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. Now, the main reason we constructed clip Ian was so that it's accessible to absolutely everyone and we are speaking even in the event that you've never created a video before, you would like to get into video creation for your business or you are an expert, it is possible to create what you can create anywhere else directly inside of Klipfolio and what is more, even in the event that you don't want to shoot your own content clippy or gives you access to an extensive library of video clips, images and sound, she can pull all of this stuff together to build videos. We will also throw in templates. Therefore, in the event that you fill in a little bit uninspired, by way of instance, you can catch one of our pre done video templates, then change the colors along with the text, upload your branding and your performing clip. Eao is the ultimate video creator and it's going to change the way both professionals and novices create video moving ahead. We can't wait to show you it, so be sure you put in your email below. In the next video, we are likely to pull back the curtain on Filipeo and really show you how it's going to change the way and how this platform functions. We'll see you at another video.
Right, right. And one thing that I found is even when you've got a video that is performing very well, you know, um, the way in which the algorithm operates on Facebook and other items, it is like perhaps in fourteen days or seven months you do a different cut and upload it, learn from what you already have, all the data that's there and say, okay, what if we edited this down since we had a sort of a fall off here. We include, you know, something to pull on them visually here. You can do that. And, and where you are able to perform it you're able to be successful because people will be inclined to overlook what they saw, you understand, from six months ago.
It can sort of look like it's theirs. And that is a matter. So going back to your case that we said, hey, if we are going to actually make a video about your brother and his football team about Liverpool, whether it's bad or good or anything, I'd like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You realize, that since that is who we want to target, that is who we want to contact. And believe it or not, you know, getting, uh, those personal relations with these people is a means to have enormous growth. And I discovered that if you can get like six or five or 10 channels or pages which are like yours that are eager to talk about your articles, I suggest that explodes your, your expansion, that hastens yourown reach and you are going to get the perspectives that come with it if you actually have done a great job with your video.
Okay. Prepared created the video. So we simply don't load it. Yep. That you'd say the Majority of the individuals and say, okay that supply
Or even linkedin. Yeah. And so that is part of the prep preparatory stage, right? And what we're trying to do is figure out, okay, here's what would work on Instagram. Now there is something or a hook which's a bit better on Facebook and here is something. So you may have the meat of the content be the same. But you are really shooting the movie it's actually delivered is a tiny bit different. And that's where you're actually likely, uh, you know, the ways to connect on platform.
And what's the first thing which you believe he's going to perform? After that connection with the movie fills share the movie. He is going to share it with not just 1 person, but he's gonna share with everyone that actually enjoys what is happening, you know? And so that right there's absolutely critical. Then the next issue is, uh, actually trying to explain what would be a great hook cause like you only have a couple few seconds to grab his attention. And I believe, okay, what do we do to grab his attention without audio within a few seconds? You know? And, and maybe it is a caption you understand, Liverpool's sucks. Yeah. I think, I think he would see this movie. You know what I'm saying? And I think he'd need to be sucked in because he tried to determine what's happening in that movie.
It's like when you find something cool and you're like, hey, you gotta check out this. You know, we must do that. We have to that word of mouth. And that is that's exactly what the videos do and where it's so potent. And after the center, basically of the content, you've got to get a call to act. Um, and, and you might not believe, well, though it's a societal movie, I am not really doing it for, you know, it's simply more of an inspiration or it is merely a [inaudible] or anything. Because are you currently trying to develop an 16, that call to action is still key? Like recall when we talked about what's the video's purpose? Or if it's to sell products, we need to push them or to, you know, hit the button right below the video. Uh, you know, or whether it is for inspirational, perhaps it to combine a cause, I mean the list goes on.
Well let us just target everybody that likes Liverpool, right? And let us target everyone that does not like Liverpool. And let's see if we can find some, a few things happening here. And it'll be interesting should you infuse just a little bit of cash, although I believe that you could do this just with organically. The results. It's possible to get your silently. Definitely. I believe anybody watching this movie has an overview or a blueprint to make not a video publication in, knowing what to create and the way to push out there properly and, and those secrets, uh amazing. And for anybody we put together a guide which goes to what Daryl talked on the market. Um, that whole formula, that blueprint that is entire , um, a few things as well that we did not fit into this movie, um, which you could actually grab below this video.
So that it is like getting these pins. And two, there is those hooks within the movie itself. Like he got himyou have to reinforce whatever that title is. And so I give that some thought. Um, and that the stage before you go onto the next step. But there is another thing I really consider is what, what source of moderate are we likely to use? Is it going to be a better Instagram one then than Facebook? Is it going to be much better on Twitter or on youtube? You know, just like you have to examine the stage of who you are trying to achieve and what's going to be the best method. Now, one of the biggest errors, it's like, well I will just distribute it anywhere, you know, and you're creating a video seeking to go on every stage and that's a massive mistake. Yeah.
Yeah, like, like the movie part of the video editing is so crucial. It can either break or make a video. Um, it doesn't matter your script is. It doesn't matter how amazing your camera and your manufacturing is. The editing is really where it the rubber meets the road to see if it's going to work or not. And for me, as soon as you're in a position to do it, it's well worth the sources worth the time. And when you really put it together, it is going to convert a great deal higher. Um, which at the conclusion of the day, that is by far uh, you know, the prep stage and it's like the implementation point to the editing is the most critical.
So we've discussed the initial phase of preparing for a video preparation of video. Then we proceeded to obviously manufacturing and creating the video. So can speak a little bit about
When you truly have those bullet points of things which would actually get there, get there, get them excited or something which's happening, I then attempt to think of what value can you truly bring that person. So there you may actually attract value. Uh, with video content you can expect, you can educate or educate, entertain, and occasionally when you are really good you can do all three in the same time or you can get two of these. That is when you are really, really good once you're actually giving it a lot of thought in it. Now that being said, once you do so, I attempt to determine what value you're going to bring to your intended viewer. Yeah. And I try to bring those bullet points and then bring some type of value. So whether it's like making devotion to his staff or speaking how bad the other group is, that is some value that he'll actually find.
So with that, just to kind of go further into this, and do you load the movie at first to your page and then contact all these are the pages to let them know it's never, or would you take a different approach? Yeah I do that in the preparatory stage. I understand I, the videos come in and so I achieved because it might take a couple of weeks to get ahold of everyone or whatever. If you share mine type item, who knows, perhaps you're like, Hey, and uh, I'll share your video. If you're doing PR crossposting 13, that is not a bad thing. Uh, simply to share a movie is not where the burden is. Like you have to cross post it and you have to give them privileges to cross post your articles. And the exact same for, you know, you're posting their articles, but that is kind of the key on Facebook.
Yeah, that makes sense. And as soon as you've been through those phases a few different occasions I guess from looking at these three stages, and you do edits that are different too, which can be important, as you say. And many people might, you know, she video, I have been guilty of this in the past and it'll throw up believing it's prepared without much post stuff. However, I can see how important it's to perform different variations because when you find things that function, you may continue after that blueprint repeatedly and over again.
That makes sense. Makes Sense. Okay. So that makes complete sense. Um, but something I want to circle back on really fast is you mentioned if you're creating video and one of those ideas everyone has, I mean, I've had this before when I've created videos, I'll just share the same movie everywhere. Can you elaborate on this is a lousy idea? And that's a kind of a thought process that is bad.
All you have to do is select in, pop up your email in there, we will send you that guide. So during this video along with the first video, we've talked a great deal about producing the perfect video which includes everything from of course prep, right how to actually shooting the movie and then of course the article of where you've got to edit the video up in the ideal way and to get the very best distribution. Now that all is very hard for many people. Most individuals don't have access to camera equipment that is expensive to shoot picture content. For instance. Most individuals don't have the skills or access to use editing software and that's why we construct Klipfolio. more info Klipfolio is a web based. Just we've talked about in the past two videos.
The article production is most likely the most important aspect of having a great piece of video out there. And the reason why is because you put a great deal of effort in preparing, you spend a great deal of time doing manufacturing, but actually where the magic is really actually getting the components which will truly engage. And the edit um, is pacing will keep people's attention the whole time and pacing can be created by you. Uh at is like we are, we are working to figure out how we are going to distribute it. So like we referred dispersing on Youtube, we would do it differently compared to Facebook. As an instance. Because that is the way that it is on youtube we'd be nine ratio on youtube, in a 16. Right? And, and then to, uh, we wouldn't necessarily burn off in our captions. We would actually upload caption files directly to youtube itself.
But on Facebook we want to burn it in because some people do not have that choice on and you want to be certain that when they are scrolling through it, you're grabbing that focus. So he's like? Exactly. And it is like the ratio we wish to be a one by one ratio of square ratio. Right? So what additional elements which we may really add to that video file? Is it like to make it more of a meme where we're placing texts that the beginning of the end, um, you know, is it engaging with distinct, different types of components? That is the things that you've got to look at when you're doing the edit. The thing that I love is we have various choices like cause we will need to we did four or five different versions and if we did the manufacturing directly.
So if we talk about going onto every platforms, I think this is, this is very important also. There are obviously, well I think there are two elements you may tell me. The first one that we think of is the ratio of the video. Therefore, if you create in one video, you have got to think about how that transcribes into the other ones. But is there other, anything else you'd kind of want to be aware of if you are going to be creating content for say, Instagram or Facebook
So is that for production? You know, like a great deal of people place a great deal of consideration concerning how things come like what type of camera to use and so forth and so forth. But I believe for me it is like be elastic. Once you're actually doing the video, you have a script and have like that you are going to have things even though we ready. They're like, oh, this could be a lot better when we did this and you also know, shoot at variants. Just shoot some different variants Just like you've got time. Hey, perhaps this will work better than this. And you know, that will help you with the, the post production phase.
Or when we think of gamers, possibly Mohamed Sala, he's, that Liverpool is best player may be hitting scoring against United, I do not know. Yeah you are able to do clips that are different . But talking about they adore, you know, Liverpool. And, and the behind it. Um, so I like to attempt to recognize a couple things. All these are of what would that individual that when he sees with video with bullet points. And two, I really do research. Like I want to go out there and even know how well I know somebody, I am like, what else is going on out there? So I do a little research online trying to see whether there's anything that's trending. Especially when it's dealing with the issue at hand, uh. So like for Liverpool, is there anything that's going on that would be in the news which would be applicable to, to the video today?
And thus you must reinforce it. And, also that point when we were talking about your brother, it's like if you add one of the other elements that is like, yeah, yeah, I enjoy this video. You know, you're like, totally go from that point. That is where he will stay on just a little bit more. And should you get 20 seconds, if he can reach that point and really feel some kind of link to the video, they will watch another moment, does not then result in more engagement on the movies as well. So they would be more likely. And 12 remarks are seen by us. It's like as you are connecting with them and you're talking their language or however you're going to it, you're connecting with them on an emotional level and they feel a part of something and they feel just like obligated. It that humanity feels obligated to perform. You know, before we do that, there is a lot of people who begin recording and pick up a camera and that can be among the worst things that you could ever perform. And there are phases, like you mentioned, there's a point of preparation, there's a stage of creation, there's a stage of post production, then there's a stage for distribution. And each one of these phases are critical, uh, and they function in harmony to get your video. It has to be altered and it can be shared by you on other programs, although for me it's like you've got content. Yeah. Since how you view on Instagram differs. You see on Facebook and you view Youtube, how different, how you see on, on Linkedin or even Twitter. And so at the end of the day, what we need to do is really understand how people consume content on this , that, that stage and make content which would actually operate. That, and uh's, that's the huge difference. Now you say and can go, okay, I will take a portion of this. It is like you might have a 10 second video on youtube, but you are going to just slice out maybe two minutes or three minutes , on Facebook since it is going to perform a lot better that way.